For brands

After the sale

The passport holds the product story. The Perfect Add connects it to the human one.

Your passport, read exactly as it stands. Then what thousands of wardrobes do with the piece: when it is worn, what for, what with, how long it stays, and where it goes next. Anonymous, aggregated, and returned to you in your own format.

Two garments in hand, two passport systems, one shape, read from their own codes on September 7, 2026. The wardrobe side is aggregated across thousands of wardrobes. Every wear figure shown is simulated and says so.

Slide 1: Navy tiered midi dress Slide 2: Brown eyelet midi sundress

Third-party verified
Brand declared
Model level, describes the design rather than this garment
Added by the closet layer
Not provided
Sources disagree, both shown

The Perfect Add

Fairly Made · brands like Maje

Navy tiered midi dress

Maje · 2025 collection · 100% polyester

Enterprise passport platform. One QR per product reference, read from its public API.

Your passport covers 7 groups. The closet layer adds 1 more.

The passport, as read

PackagingFour items declared: two tissue papers, a hangtag and a box, each marked mostly recyclable; the box marked reusable

Eco ContributionNone

Plastic MicrofibresYes

Recycled Materials Percentage0%

Collection Year2025

Product Name123RUFFINELLA-Marine

Product TypeDRESSES

SkuMFPRO03144-0103

Brand NameMaje

LevelMaterial

StagesPolymer synthesis, CN · Spinning, CN · Weaving, CN · Dyeing, CN · Manufacturing, CN · Warehouse, FR

Transport Km Declared17761

The record, returned to the brand

Their fields exactly as read, in the record schema, with the wardrobe view riding in its own namespace. JSON-LD, structured against the ESPR data groups, Schema.org and the GS1 Web Vocabulary.

{
  "@context": [
    "https://schema.org",
    "https://gs1.org/voc/",
    {
      "tpa": "https://theperfectadd.com/ns/record/v1#"
    }
  ],
  "@type": [
    "Product",
    "tpa:GarmentRecord"
  ],
  "tpa:schemaVersion": "1.0",
  "tpa:granularity": "model",
  "identification": {
    "productName": "123RUFFINELLA-Marine",
    "modelRef": "MFPRO03144-0103",
    "productCategory": "DRESSES"
  },
  "operator": {
    "brandName": "Maje"
  },
  "composition": {
    "fibres": [
      {
        "material": "POLYESTER",
        "percentage": 100,
        "component": "MAIN FABRIC (WOVEN)"
      }
    ],
    "recycledContentPercent": 0
  },
  "traceability": {
    "stages": [
      {
        "stage": "Polymer synthesis",
        "country": "CN",
        "facility": null,
        "verified": false
      },
      {
        "stage": "Spinning",
        "country": "CN",
        "facility": null,
        "verified": false
      },
      {
        "stage": "Weaving",
        "country": "CN",
        "facility": null,
        "verified": false
      },
      {
        "stage": "Dyeing",
        "country": "CN",
        "facility": null,
        "verified": false
      },
      {
        "stage": "Manufacturing",
        "country": "CN",
        "facility": null,
        "verified": false
      },
      {
        "stage": "Warehouse",
        "country": "FR",
        "facility": null,
        "verified": false
      }
    ],
    "kilometresTravelled": 17761
  },
  "tpa:wear": {
    "simulated": true,
    "windowStart": "2024-09-01T00:00:00Z",
    "windowEnd": "2026-08-31T00:00:00Z",
    "groupSize": 2400,
    "confidence": "indicative",
    "wearCount": {
      "value": 20160,
      "confidence": "indicative",
      "groupSize": 2400
    },
    "wearsPerMonth": {
      "value": 841.7975308641975,
      "confidence": "indicative",
      "groupSize": 2400
    },
    "co2PerWearKgCO2e": null,
    "pairedWith": [
      "heeled sandals",
      "clutch",
      "fine jewellery",
      "tailored coat"
    ],
    "seasonality": [
      {
        "season": "spring",
        "share": 0.31
      },
      {
        "season": "summer",
        "share": 0.33
      },
      {
        "season": "autumn",
        "share": 0.17
      },
      {
        "season": "winter",
        "share": 0.19
      }
    ],
    "contexts": [
      "wedding guest",
      "evening out",
      "holiday",
      "work event"
    ],
    "dormancyMonths": 4,
    "onwardPath": "resold",
    "distributions": {
      "wearsByMonth": [
        0.05,
        0.04,
        0.06,
        0.09,
        0.13,
        0.15,
        0.09,
        0.07,
        0.11,
        0.06,
        0.05,
        0.1
      ],
      "occasions": [
        {
          "label": "Wedding guest",
          "share": 0.38
        },
        {
          "label": "Evening out",
          "share": 0.27
        },
        {
          "label": "Holiday",
          "share": 0.14
        },
        {
          "label": "Work event",
          "share": 0.12
        },
        {
          "label": "Other",
          "share": 0.09
        }
      ],
      "pairedWith": [
        {
          "label": "Heeled sandals",
          "share": 0.54
        },
        {
          "label": "Clutch",
          "share": 0.41
        },
        {
          "label": "Fine jewellery",
          "share": 0.37
        },
        {
          "label": "Tailored coat",
          "share": 0.22
        },
        {
          "label": "Ankle boots",
          "share": 0.16
        }
      ],
      "ownedFor": [
        {
          "label": "Under a year",
          "share": 0.22
        },
        {
          "label": "1 to 2 years",
          "share": 0.41
        },
        {
          "label": "2 to 3 years",
          "share": 0.25
        },
        {
          "label": "Over 3 years",
          "share": 0.12
        }
      ],
      "lastWorn": [
        {
          "label": "This season",
          "share": 0.34
        },
        {
          "label": "3 to 6 months ago",
          "share": 0.29
        },
        {
          "label": "6 to 12 months ago",
          "share": 0.21
        },
        {
          "label": "Over a year ago",
          "share": 0.16
        }
      ]
    },
    "monthsOwned": {
      "value": 19,
      "confidence": "indicative",
      "groupSize": 2400
    },
    "monthsSinceLastWear": {
      "value": 4,
      "confidence": "indicative",
      "groupSize": 2400
    }
  }
}

Across wardrobes, anonymously

2,400 wardrobes hold one of these.

SIMULATED

Aggregated across the group. Window Sep 2024 to Aug 2026, indicative rung, group of 2,400. Every figure on this panel is simulated.

Wears per garment, per year

4.2wears

SIMULATED · indicative · group of 2,400

Owned for, median

19months

SIMULATED · indicative · group of 2,400

Since last worn, median

4months

SIMULATED · indicative · group of 2,400

When it is wornshare of wears by month · SIMULATED

Table view

Category	Share of wears
Jan	5%
Feb	4%
Mar	6%
Apr	9%
May	13%
Jun	15%
Jul	9%
Aug	7%
Sep	11%
Oct	6%
Nov	5%
Dec	10%

What it is worn forshare of wears · SIMULATED

Wedding guest38%
Evening out27%
Holiday14%
Work event12%
Other9%

Table view

Category	Share of wears
Wedding guest	38%
Evening out	27%
Holiday	14%
Work event	12%
Other	9%

What it is worn withshare of wears with the category · SIMULATED

Heeled sandals54%
Clutch41%
Fine jewellery37%
Tailored coat22%
Ankle boots16%

Table view

Category	Share of wears
Heeled sandals	54%
Clutch	41%
Fine jewellery	37%
Tailored coat	22%
Ankle boots	16%

How long it has been ownedshare of the group · SIMULATED

Under a year22%
1 to 2 years41%
2 to 3 years25%
Over 3 years12%

Table view

Category	Share of group
Under a year	22%
1 to 2 years	41%
2 to 3 years	25%
Over 3 years	12%

When it was last wornshare of the group · SIMULATED

This season34%
3 to 6 months ago29%
6 to 12 months ago21%
Over a year ago16%

Table view

Category	Share of group
This season	34%
3 to 6 months ago	29%
6 to 12 months ago	21%
Over a year ago	16%

The wear layer as exported

Times worn: SIMULATED · 20160 wears (indicative, group of 2400)
Wears per month: SIMULATED · 841.80 per month (indicative, group of 2400)
Paired categories: heeled sandals, clutch, fine jewellery, tailored coat

The Perfect Add

EON · Target's Digital ID and passport partner

Brown eyelet midi sundress

Universal Thread · 2026 collection

Target uses EON for consumer-facing product transparency and circularity data, its core partner for Digital Product Passports and Digital IDs. Serialized per item; shown here at the product level, read from the resolver page.

Your passport covers 3 groups. The closet layer adds 1 more.

The passport, as read

Resale Listing FieldsBrand and colour prepared for a resale listing

Collection Year2026

ColorBrown

Product NameWomen's Crafted Midi Sundress - Universal Thread™ Brown XS

Release DateJune 7, 2026

Serialized Items8668

Sku013-08-4332

Brand NameUniversal Thread

The record, returned to the brand

Their fields exactly as read, in the record schema, with the wardrobe view riding in its own namespace. JSON-LD, structured against the ESPR data groups, Schema.org and the GS1 Web Vocabulary.

{
  "@context": [
    "https://schema.org",
    "https://gs1.org/voc/",
    {
      "tpa": "https://theperfectadd.com/ns/record/v1#"
    }
  ],
  "@type": [
    "Product",
    "tpa:GarmentRecord"
  ],
  "tpa:schemaVersion": "1.0",
  "tpa:granularity": "model",
  "identification": {
    "productName": "Women's Crafted Midi Sundress - Universal Thread™ Brown XS",
    "modelRef": "013-08-4332"
  },
  "operator": {
    "brandName": "Universal Thread"
  },
  "tpa:wear": {
    "simulated": true,
    "windowStart": "2025-06-01T00:00:00Z",
    "windowEnd": "2026-08-31T00:00:00Z",
    "groupSize": 6800,
    "confidence": "directional",
    "wearCount": {
      "value": 95200,
      "confidence": "directional",
      "groupSize": 6800
    },
    "wearsPerMonth": {
      "value": 6355.01754385965,
      "confidence": "directional",
      "groupSize": 6800
    },
    "co2PerWearKgCO2e": null,
    "pairedWith": [
      "flat sandals",
      "denim jacket",
      "straw bag",
      "sneakers"
    ],
    "seasonality": [
      {
        "season": "spring",
        "share": 0.18
      },
      {
        "season": "summer",
        "share": 0.66
      },
      {
        "season": "autumn",
        "share": 0.12
      },
      {
        "season": "winter",
        "share": 0.04
      }
    ],
    "contexts": [
      "weekend",
      "holiday",
      "wedding guest",
      "work"
    ],
    "dormancyMonths": 1,
    "onwardPath": null,
    "distributions": {
      "wearsByMonth": [
        0.01,
        0.01,
        0.02,
        0.05,
        0.1,
        0.19,
        0.24,
        0.21,
        0.09,
        0.04,
        0.02,
        0.02
      ],
      "occasions": [
        {
          "label": "Weekend",
          "share": 0.44
        },
        {
          "label": "Holiday",
          "share": 0.26
        },
        {
          "label": "Wedding guest",
          "share": 0.11
        },
        {
          "label": "Work",
          "share": 0.1
        },
        {
          "label": "Other",
          "share": 0.09
        }
      ],
      "pairedWith": [
        {
          "label": "Flat sandals",
          "share": 0.61
        },
        {
          "label": "Denim jacket",
          "share": 0.33
        },
        {
          "label": "Straw bag",
          "share": 0.29
        },
        {
          "label": "Sneakers",
          "share": 0.24
        },
        {
          "label": "Cardigan",
          "share": 0.18
        }
      ],
      "ownedFor": [
        {
          "label": "Under a year",
          "share": 0.58
        },
        {
          "label": "1 to 2 years",
          "share": 0.34
        },
        {
          "label": "2 to 3 years",
          "share": 0.06
        },
        {
          "label": "Over 3 years",
          "share": 0.02
        }
      ],
      "lastWorn": [
        {
          "label": "This season",
          "share": 0.71
        },
        {
          "label": "3 to 6 months ago",
          "share": 0.14
        },
        {
          "label": "6 to 12 months ago",
          "share": 0.11
        },
        {
          "label": "Over a year ago",
          "share": 0.04
        }
      ]
    },
    "monthsOwned": {
      "value": 9,
      "confidence": "directional",
      "groupSize": 6800
    },
    "monthsSinceLastWear": {
      "value": 1,
      "confidence": "directional",
      "groupSize": 6800
    }
  }
}

Across wardrobes, anonymously

6,800 wardrobes hold one of these.

SIMULATED

Aggregated across the group. Window Jun 2025 to Aug 2026, directional rung, group of 6,800. Every figure on this panel is simulated.

Wears per garment, per year

11.2wears

SIMULATED · directional · group of 6,800

Owned for, median

9months

SIMULATED · directional · group of 6,800

Since last worn, median

1month

SIMULATED · directional · group of 6,800

When it is wornshare of wears by month · SIMULATED

Table view

Category	Share of wears
Jan	1%
Feb	1%
Mar	2%
Apr	5%
May	10%
Jun	19%
Jul	24%
Aug	21%
Sep	9%
Oct	4%
Nov	2%
Dec	2%

What it is worn forshare of wears · SIMULATED

Weekend44%
Holiday26%
Wedding guest11%
Work10%
Other9%

Table view

Category	Share of wears
Weekend	44%
Holiday	26%
Wedding guest	11%
Work	10%
Other	9%

What it is worn withshare of wears with the category · SIMULATED

Flat sandals61%
Denim jacket33%
Straw bag29%
Sneakers24%
Cardigan18%

Table view

Category	Share of wears
Flat sandals	61%
Denim jacket	33%
Straw bag	29%
Sneakers	24%
Cardigan	18%

How long it has been ownedshare of the group · SIMULATED

Under a year58%
1 to 2 years34%
2 to 3 years6%
Over 3 years2%

Table view

Category	Share of group
Under a year	58%
1 to 2 years	34%
2 to 3 years	6%
Over 3 years	2%

When it was last wornshare of the group · SIMULATED

This season71%
3 to 6 months ago14%
6 to 12 months ago11%
Over a year ago4%

Table view

Category	Share of group
This season	71%
3 to 6 months ago	14%
6 to 12 months ago	11%
Over a year ago	4%

The wear layer as exported

Times worn: SIMULATED · 95200 wears (directional, group of 6800)
Wears per month: SIMULATED · 6355.02 per month (directional, group of 6800)
Paired categories: flat sandals, denim jacket, straw bag, sneakers

Category	Share of wears
Jan	5%
Feb	4%
Mar	6%
Apr	9%
May	13%
Jun	15%
Jul	9%
Aug	7%
Sep	11%
Oct	6%
Nov	5%
Dec	10%

Category	Share of wears
Jan	1%
Feb	1%
Mar	2%
Apr	5%
May	10%
Jun	19%
Jul	24%
Aug	21%
Sep	9%
Oct	4%
Nov	2%
Dec	2%

Category	Share of wears
Jan	5%
Feb	4%
Mar	6%
Apr	9%
May	13%
Jun	15%
Jul	9%
Aug	7%
Sep	11%
Oct	6%
Nov	5%
Dec	10%

Category	Share of wears
Jan	1%
Feb	1%
Mar	2%
Apr	5%
May	10%
Jun	19%
Jul	24%
Aug	21%
Sep	9%
Oct	4%
Nov	2%
Dec	2%

Category	Share of wears
Jan	5%
Feb	4%
Mar	6%
Apr	9%
May	13%
Jun	15%
Jul	9%
Aug	7%
Sep	11%
Oct	6%
Nov	5%
Dec	10%

Category	Share of wears
Jan	1%
Feb	1%
Mar	2%
Apr	5%
May	10%
Jun	19%
Jul	24%
Aug	21%
Sep	9%
Oct	4%
Nov	2%
Dec	2%