For brands
The Perfect Add is the intelligence layer for the connected wardrobe.
Brands know what gets made. What gets marketed. What gets clicked. What gets purchased.
Then the garment enters a wardrobe.
And one of the most important parts of its life becomes largely invisible.
Did she actually wear it?
You know what sold. Now know what worked.
- Did it become a favorite?
- What did she wear it with?
- Did it make other pieces more useful?
- Is it still in rotation?
- Was it repaired or resold?
- What does her wardrobe need next?
Two $900 jackets.
Jacket A
$900 · Sold ✓
Worn 2×
Jacket B
$900 · Sold ✓
Worn 31×
- 22 outfits
- 14 wardrobe connections
- 2 forgotten pieces brought back into rotation
- 1 repair
- Still worn 18 months later
An illustrative example
Conversion tells you what sold.
Contribution tells you what it did.
What should she buy next?
The old question
People who bought this → also bought this
A better question
What does she already own → what would actually add value?
Buy
One piece unlocks seven outfits.
Wear
She already owns it.
Repair
Bring something back into rotation.
Resale
Something is ready for its next life.
Sometimes the perfect add isn't another purchase.
Once you know what's already in the wardrobe, the next recommendation gets a lot smarter.
Your product goes home with everything else she owns.
Her wardrobe might hold luxury, vintage, high street, resale, rental, pieces she's loved for fifteen years, and something she bought yesterday.
A brand sees its product.
A retailer sees the transaction.
A resale platform sees the next sale.
The wardrobe sees how it all lives together.
The wardrobe is the unit of intelligence.
The product story doesn't end at checkout.
A garment can have a life across outfits, seasons and even owners. The Perfect Add can connect that story as it unfolds.
Already have Digital Product Passports? Good.
If it's a GS1 Digital Link, we can read it today. Other passports can come with us when their data is openly readable. And the things she bought years before DPPs existed? They belong here too.
- ✓ Read GS1 Digital Links today
- ✓ Use open, structured passport data when it's available
- ✓ Bring products without passports into the same wardrobe
- ✓ Preserve the original product record
- ✓ Keep the wear layer separate
The passport holds the product story. The Perfect Add connects it to the human one.
See the connected wardrobe readout- Her wardrobe. Her choice.
- Permission-based.
- Aggregated for brands.
- No individual closet access.
A place at the table, by invitation.
The Perfect Add is opening the wardrobe view to a chosen group of Founding Brands, selected for the pieces people keep and wear. If you are reading this, yours is one of them.
See your products beyond checkout.
Watch what your pieces do once they enter the wardrobe: worn, paired, kept, passed on.
The first view of the after-sale.
Founding Brands see the wardrobe view before anyone else, on their own pieces, in their own format.
A seat that stays.
Founding Brands keep their standing as the view grows: first access, first say, first credit.
You already know what she bought.
Now see what earned a place in her wardrobe.
Accept the Founding Brand invitationPlaces are limited to a chosen group of fashion brands.